1.1. Google Analytics Purposes of data processing / legal basis: In order to customize and constantly optimize our websites according to our needs, we use, under Article 6(1)( f) of the GDPR, Google Analytics, a web analytics service of Google Inc. («Google»). Our legitimate interest arises from the aforementioned purposes. In this context, “pseudonymized” user profiles are created and cookies are used. Cookies record the following information about the use of this website: • browser type / version; • operating system used; • Referrer-URL (the previous page that you visited); • Hostname of the access computer (IP address); • server request time. The information is used to evaluate how our websites are used, to draw up reports on the activities on the websites and to provide additional services related to the use of the website and the internet for the purposes of market research and the adjustment of these websites to our needs. IP addresses become anonymous so that they cannot be matched (IP-masking). You can block cookies from being installed through the respective settings of your browser. However, we wish to highlight that in this case it may not be possible for you to use all the functions of the website. You can also block the analysis of data generated by cookies regarding the use of the website (including the IP address) as well as the processing of such data by Google by downloading and installing this browser extension. Instead of the browser extension, you can also, especially in mobile device browsers, block Google Analytics by selecting this link. You create and opt-out cookie, which blocks future analysis of your data when visiting the website. The opt-out cookie only applies to this browser and only to our website and is stored on your device. If you delete cookies from this browser, you must re-install the opt-out cookie. More information on data protection as regards Google Analytics can be found on the website of Google Analytics. Recipients / Categories of recipients: The information generated by the cookies is transferred to a Google server in the US and stored there. Under no circumstances is your IP address merged with other data from Google. This information may also be transmitted to third parties if provided for by law or if third parties process this data pursuant to the law. Storing duration/ Criteria determining the duration of storing: After “anonymization” of the IP address, identification of a person is no longer possible. Data generated for statistical purposes is deleted by Google Analytics after 50 months. Reports based on Google Analytics no longer refer to individuals.
1.2. Website targeting and optimization Purposes of the data processing / legal basis: By using cookies, our website analyzes and evaluates the information that is necessary for the optimization of our websites and the advertisements displayed on them. In this way, it is ensured that only the advertisements that are adapted to your real or alleged interests based on the user behavior so far will be displayed on your terminal. The information processed for these purposes contains, for example, information about the products in which you have been interested. The legal basis for this type of data processing is Article 6(1)(f) of the GDPR. Therefore, optimization of our websites in order to achieve the best shopping experience and to avoid advertisements for products in which you are not interested is advantageous for both you and us. Analysis and evaluation are carried out exclusively under a pseudonym and do not allow us to identify you. In particular, this information is not merged with your personal data. Recipients / Categories of recipients: The aforementioned service providers are the recipients of the data, the processing of which is based on a contract between them and us and is carried out only for a specific purpose according to our instructions. Storing duration/ Criteria determining the duration of storing: Cookies used here and the information contained therein shall be stored in accordance with the Cookie Terms and deleted immediately upon objection.
1.3. Retargeting Purposes of the data processing / legal basis: We also use re-targeting technologies of various providers. This allows us to develop our online offer in a way that you may find interesting. For this purpose, a cookie is created with which important data is collected under a pseudonym. In this case, information on your navigation behavior is collected for commercial purposes in anonymous form, stored in cookie data files on your computer and analyzed through an algorithm. Subsequently, targeted product recommendations and personalized advertising banners of products in which you are interested may be posted on our partners’ websites. Under no circumstances can this data be used to identify the visitor of the website. No direct personal data is processed and no user profiles are matched with personal data. This type of data processing is carried out under Article 6(1)(f) of the GDPR. By taking specific targeting measures, we wish to ensure that only advertisements that are suitable for your real or perceived interests will appear on your terminals. It is in our best interest, as well as yours, not to burden you with advertisements that do not meet your interests. If, nonetheless, you do wish personalized banner advertisements of Giovanti Travel not to be displayed on your terminal, you may object to said collection and storing of your data for the future by taking the following steps: B selecting the symbol that is on each advertisement banner (e.g. “I”) you will be transferred to each provider’s website. There, the systematic retargeting technology is used again and you may choose to “Opt-out”. If you unsubscribe from a provider, the “opt-out” cookie is stored on your computer, which will block the advertising banner of said provider from appearing in the future. Please note that you can unsubscribe only using your computer and the respective “opt-out” cookies may not be deleted from your computer. Alternatively, you can use the right to object detailed in section 7.5 of the present Data Protection Terms. Recipients / Categories of recipients: On our websites, we use re-targeting technologies of various provides, which process the above data in the context of retargeting. Further information on the cookies used by such providers can be found on the Cookies Terms. Storing duration/ Criteria determining the duration of storing: Cookies used for re-targeting purposes and the information contained therein are stored for the period provided for in the Cookies Terms and at the end of such period they are automatically deleted.
1.4. Power to object / opt-out You can block the targeting technologies analyzed in paragraphs 7.3 and 7.4, through the corresponding cookies settings on your browser (see also paragraph 7.1). At the same time you may block personalized advertisements based on your interests through the Preferences Manager or enable the opt-out cookies submitted according to paragraph 7.5.